Sue Melone recently recommended the book "Traction" by Gino Wickman to me. While reading, I got sidetracked on page 10; the "Organizational Checkup." One of the checklist items delved into the concept of "Our 3 Uniques™ (differentiators)".
While I had a general notion of what these might be for our organization, I realized we had never formally articulated them. So, Bailey Morgan, M.A., CCC-SLP, Bethany Ayer MS, OTR/L, MBA and I took a deep dive. Here are our current three differentiators: