If something feels hard, unclear, or even impossible, lean in. It's likely just as challenging and uncertain for your competitors. They might give up, but if you manage to unravel it, you'll have built a significant moat.
If it's easy, there are probably already thousands of others doing it, which won't make your product stand out.
Whenever I hear that something seems tough, impossible, or vague, I'm eager to dive deeper. Because delving into that area often uncovers gold where others stopped when they hit the first rock below the surface.